Organic foods are foods that are produced using methods of Organic Farming which do not involve any modern synthetic inputs such as synthetic pesticides and chemical fertilizers not even processed using irradiation, industrial solvents, or chemical food additives.
Organic farming started in 1940s as a result of industrialization of agriculture called Green Revolution which involves greater use of synthetic fertilizers and pesticides along with nutrient-responsive, high-yielding varieties of crops to boost the production per hectare. However, this increase in production has slowed down productivity. Moreover, the success of industrial agriculture in recent decades is affecting natural resources, human health and agriculture itself.
Increasing consciousness about conservation of environment and health hazards caused by agrochemicals has brought major shift in consumer preference, particularly in the developed countries. Global consumers are looking forward for organic food, consider it nutritious, safe and hazard-free. Surprisingly consumers are demanding organic products which cost 10% to 40% more than similar conventionally produced products. FAO proclaims organic farming as the only solution for fighting hunger and food scarcity and tackling climate change. It is a venture good for farmers, consumers and the environment.
According to Google, the global demand for organic products remains robust, with global sales of more than 170% since 2002 reaching more than $63 billion in 2011. While organic food accounts for 1-2% of total food production worldwide, certified organic farmland remains relatively small at less than 2 percent of total farmland under production but is increasing in Organisation for Economic Co-operation and Development (OECD) and EU countries by 35 percent for the same time period.
The market for the organic products mainly lies in developed countries. The traditional import markets in USA, Europe and Japan are still registering huge share of global organic sales ($55 billion in 2009) and Asian import markets (Arabic Gulf, South Asia and East Asia) are rapidly expanding. Many emerging markets, such as China, India, Brazil, and soon South Korea, have organic import requirements.
Assure-IP will wipe out the constraints faced by clients while developing brand in the organic food industry. We will help businesses to label their product as certified Organic Assure-IP. We strive to overcome hurdles producers are facing and help them in all aspects of organic compliance.
We will guide our clients through Organic Assure-IP certification, simplifying the process every step of the way. Our area of specialization includes crop, livestock, food processing, fisheries and related fields. Assure-IP will merge organic regulation into existing procedures or will help to create complete new organic systems.
This service is currently not available to UK & EU businesses. Our team is working on becoming a DEFRA approved certifier for Organic products in the UK. Once we are recognized by DEFRA as an authorized body for Organic Certification this service will be open to UK & EU businesses as well.